Union Station Hotel in Nashville, Tennessee wanted to update their virtual and physical presence to establish themselves as a premiere, one-of-a-kind hotel in the downtown area. The first piece to feature their new design was this press kit.
The Challenge: Take the hotel's new branding and expand the concept into a physical product.
Our decision to use a monospace font set up the unique look in this layout design. Small elements that take the grid a bit off-kilter set this uniquely toned press kit apart. The use of lines capped with a column-esque piece is carried throughout the brand and connects all new design pieces.