Menu design by Ben Fieker for The Egg & I Restaurants in 2018 for Fieker Brother's website

Smart People Key Art

Nashville Repertory Theatre

The Nashville Repertory Theatre asked us to interpret the award-winning playwright into a marketable piece for it's latest play. This was developed into digital ad placements as well as printed magazine covers.

  • Medium
    Print & Digital
  • Industry
    Arts & Entertainment
  • Role
    Ideation & Graphic Designer
Menu design by Ben Fieker for The Egg & I Restaurants in 2018 for Fieker Brother's website

The Challenge: How do I visually interpret the tough questions asked in the playwright.

The key art became symbolic and representative of the tough issues that are trying to be communicated to the audience. A cerebral paradox of unanswered questions became aggressively interpreted through linear design with an emphasis on esoteric visualization.

Background Image for Smart People Key Art
  • Creative Director
    Joshua Sage Newman
  • Art Director & Designer
    Austin Hale
  • Graphic Designer
    Ben Fieker
  • Producers
    Alex Pavkov
    Kate Balch
  • Agency
    ST8MNT Brand Agency