The Egg & I Restaurants tasked us to deliver a new and modern menu design for their updated in-restaurant interior and improved farm fresh food offerings. This printed menu can be viewed online and in select national locations.
The Challenge: How to maintain a well established brand while giving it a modern design.
We gathered pieces of the brand in use and reworked elements to build upon. Utilizing woodcut illustrations, simple line-work and outlined typographic treatments, the new menu took shape with a newly selected color palette and easy to digest food item layout.